EXPERIENCED
LEADERSHIP
RESULTS for JURUPA VALLEY
Mayor Brian Berkson

Serving on the Jurupa Valley City Council is not about a title. It means answering the phone, helping residents navigate City Hall and protecting the community we call home.
As your City Councilmember, I’ve delivered results:
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Approved the Shops at Jurupa Valley, bringing shopping, jobs and investment to the city.
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Launched the Emergency Operations Center, our disaster response hub.
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Passed a balanced budget with a surplus while adding additional public safety personnel.
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Approved affordable veterans housing.
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Reduced homelessness by over 30%.
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Launched the retail theft program, recovering over $10 million in stolen property.
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Allocated $13 million towards major street and traffic improvements.
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Made developers pay their fair share for public safety and infrastructure.
As a 20-year resident of Jurupa Valley and longtime business owner, I know the difference between a good project and one that does not fit. I support responsible growth and oppose development that threatens our equestrian character and quality of life.
I will continue to focus on:
• Protecting our neighborhoods;
• Addressing homelessness, noise and quality-of-life concerns;
• Bringing more shopping, dining and skilled-trade jobs;
• Improving streets and reducing traffic;
• Keeping City Hall accessible and accountable.
I’m honored to be endorsed by CalFire Local 2881, the Riverside Sheriffs' Association, and Riverside County Supervisors Karen Spiegel and Jose Medina.
I respectfully ask for your vote.
